The GGF’s consumer advice website MyGlazing.com has hit a landmark one million
page views in just over three years since was set up.
MyGlazing.com was set up in 2016 to help homeowners make a more informed
choice when selecting windows, doors, and conservatories.
Since then, the site has seen remarkable growth with over 600,000 users exploring
products and advice from 24 sectors within the glass and glazing industry.
James Lee, GGF Director of External Affairs, who started the site, commented,
“MyGlazing.com has been an incredible journey. Its creation came from GGF
members who asked for a consumer-friendly website because they felt the GGF
website was (and still is) a trade-focused website. So we set it up and followed a
smart search engine optimisation strategy and clear digital marketing plan that
included social media, national competitions and adding consumer-friendly features.
The site is now attracting almost quarter of a million homeowners each year, looking
specifically for independent advice on glass and glazing products and installation.”
Since it started, MyGlazing.com has also added many features including the GGF
Energy Savings Calculator that allows homeowners to calculate their fuel and money
savings when replacing their windows and doors.
The site is also home to the national completion Window with a View which boasts
winning views from windows from high profile venues such as the Liverpool Museum
of Art and Tower Bridge. This competition receives wide PR coverage, raising the
brand awareness of MyGlazing.com to millions of homeowners each year.
The essence of the site though is its consumer advice with dozens of useful articles,
hundreds of product images and over 300 company profiles. The content is packed
with high-quality advice for homeowners installing glazing. It covers areas such as
insurance, deposit protection, the legal issues around certification of replacement
windows and doors, resolving disputes with companies, planning guidance, and a
very useful section Top Ten Tips before you buy.
James Lee concluded, “The site has many features, but one of its most useful is our
fully searchable directory of over 300 consumer-facing companies. All are GGF
Members and follow our approved Consumer Code of Practice, so consumers know
that when they are using the MyGlazing.com directory, they will find the best
installers in their area. Our plans for 2019 are three-fold, to increase the content on
MyGlazing.com, get even more homeowners to the site and ultimately redirect them
to GGF Member companies.”
For further information go to http://www.ggf.org.uk or for consumer information
generated by the GGF please visit www.MyGlazing.com