Only 21% of respondents have heard of Green Deal according to an important survey by the National Home Improvement Show. The research raised some serious questions especially around the government initiatives to roll out energy efficient products into private dwellings.
In fact, the survey concluded that the Green Deal initiative has yet to create awareness amongst the public. Yet Green Deal is due to be published next month – October!
The National Home Improvement Show (NHIS) is a must for all householders. It being held next week at London’s Olympia on 28, 29 and 30 September 23.
The show is supported by the National Home Improvement Council, TrustMark, Federation of Master Builders, Real Homes Magazine, Period Living Magazine, Homebuilding & Renovating Magazine, plus several other prominent organisations.
The show survey ran from June to August this year, targeting over one million people who are actively involved in home improvements from small DIY/decorating projects to larger home extensions, conversions and landscaping.
NHIS research reveals that the drive for updating interiors and considering extending has more than doubled, compared to 2011.
Also the average spend on home improvement has increase from £9,616 in 2011 to £11,707 – an increase of 21%.
Some obvious differences exist between men’s and women’s ‘priorities’ with 50% more females likely to make a home improvement based on ‘lifting spirits and a psychological boost.’ Males are more likely to engage in home improvements to increase a property’s value.
In 2011 men had plans to focus on remodelling rooms, loft conversions, and fitted kitchens, while women were more interested in redecorating, replacing windows and replacing boilers.
But it’s interestingly that there were far fewer differences between male and female views on the type of home improvement projects being planned, within the next 12 months.
Apparently, 42% of survey respondents claimed to be more skilled than their parents when it comes to DIY, with 35% feeling less skilled.
The current economic climate can be blamed for the limit on funds for home improvements. But having said that the average spend on home improvements has increased.
More information: www.improveyourhomeshow.co.uk

