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Which? Trusted Traders is an endorsement scheme, run by Which?, that recognises business who are committed to providing high standards of service to their customers. Which? is the largest independent consumer organisation in the UK and has been testing products and services for nearly 60 years. Like our well known Best Buy logo, the Which? Trusted Trader logo is a sign of reputation and trust, helping all consumers, not just Which? members pick the right trader for them.
We assess local businesses using Which? trading standards professionals. Not all businesses that apply get through, but those who pass become endorsed traders.